An audit should explain what needs attention, why it matters to a customer and exactly what happens next. Here is a complete worked example for a residential cleaning business.
Illustrative audit. Cedar Home Cleaning is fictional. The starting conditions below are a worked scenario, not observations about a real company or proof of client results.
Residential cleaning in Evansville and Newburgh: recurring house cleaning, deep cleaning and move-in or move-out cleaning. The business visits customers, agrees on scope before booking and uses a website form for estimate requests.
Priority is based on the customer’s experience and the business’s actual information. An item that needs confirmation stays open until the owner answers it.
The estimate action returns the visitor to the homepage. They have to find the form again.
Point the available booking or estimate action to the dedicated request page. Keep the main website link for general browsing.
Confirm the correct destination, open it on mobile and desktop, and—with permission—verify that a test request reaches the business.
“We clean homes. Contact us for details.” gives no service options or coverage area.
Describe recurring, deep and move-out cleaning separately, using the owner’s actual scope. Add Evansville and Newburgh to a clear business description.
Read the finished replacement copy →The owner confirms services and area. We record the approved wording, submit it and check what Google displays.
“The team was friendly, but a few areas were missed in the bathroom.” The concern has no reply in this scenario.
Acknowledge the feedback, keep the customer’s details private and invite direct contact to agree on the next step.
Read the proposed review reply →The owner confirms the visit details and approves the response. We check publication and track any remaining decision.
Change means a specific improvement is proposed. Confirm means we need facts or access. Keep means the example does not call for a change.
| Check | Example finding | Next step | Decision |
|---|---|---|---|
| 01Business name | Cedar Home Cleaning matches the example business brief. | Keep the real-world name; do not add promotional keywords. | Keep |
| 02Primary category | The example uses the broad “Cleaning service” category for a residential house-cleaning business. | Confirm that “House cleaning service” accurately describes the main business before changing it. | Change |
| 03Additional categories | No separate commercial or specialist operation is established in the brief. | Ask about the actual business before adding any extra category. | Confirm |
| 04Business description | “We clean homes. Contact us for details.” leaves services and area unclear. | Use the complete description in the sample pack. | Change |
| 05Service entries | The example has no separate descriptions for its three cleaning options. | Add recurring, deep-clean and move-in/move-out entries with agreed scope. | Change |
| 06Service area | Evansville and Newburgh match the areas in the example brief. | Keep the stated service area; confirm changes before expanding it. | Keep |
| 07Address visibility | This example business visits customers and does not receive them at its home address. | Keep the residential address hidden from the public profile. | Keep |
| 08Regular hours | The owner has not confirmed the normal operating schedule. | Get the actual schedule; do not infer opening hours from a booking form. | Confirm |
| 09Holiday hours | The next holiday schedule is not supplied. | Ask for confirmed hours before publishing an exception. | Confirm |
| 10Phone number | The sample assumes the listed number reaches the business. | Retain it; a real audit records the owner’s confirmation. | Keep |
| 11Website destination | The example website opens the correct business homepage. | Retain the website link and check it after any site move. | Keep |
| 12Estimate or booking action | The example estimate action sends visitors to the homepage. | Use the dedicated estimate form if this action is available on the profile. | Change |
| 13Inquiry form | The example assumes the estimate form accepts and delivers a request. | With permission, verify a test request reaches the correct inbox. | Keep |
| 14Mobile contact journey | The sample assumes the phone and estimate controls are usable on mobile. | Record the tested destination and device size in a real audit. | Keep |
| 15Business photographs | Authentic job or team photographs have not been supplied. | Request owner-approved images; select and format up to ten. | Confirm |
| 16Logo and identity | The Cedar name and logo are consistent across the example materials. | Keep the approved logo; avoid replacing it with unrelated imagery. | Keep |
| 17Customer review replies | A bathroom-cleaning concern is waiting for a response. | Prepare a relevant reply and ask the owner to confirm the facts and next step. | Change |
| 18Review requests | No reusable request process is included in the starting brief. | Provide the neutral email, text and review-card templates in the sample pack. | Change |
| 19Posts and offers | No approved content calendar exists in the starting scenario. | Plan four posts around confirmed services and a useful next step. | Change |
| 20Activity baseline | Cedar is fictional, so there is no Google performance data. | For a real client, record the available date range and metrics after authorized access. | Confirm |
A real audit records the profile URL, check date and supporting evidence. Publicly unavailable information is marked for confirmation; it is not assumed to be missing.
The audit and improvement plan are included in the $249/month service for one existing, verified profile. Initial work also includes a comparison with three local competitors, followed by the agreed monthly care.
See the complete service and timing →Our checks follow Google’s guidance on accurate business information, business links and helpful review replies. Profile features vary. Rankings, calls and bookings are not guaranteed.
Send your website or Google profile link. We’ll prepare a post for your cleaning business.